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Thought Leadership in 2019 – Why and Who?
Employer Branding Marketing Strategy Personal Branding Thought Leadership

Thought Leadership in 2019 – Why and Who?

A lot of people cringe when they hear mention of ‘thought leadership’. The term itself has a bit of a...
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How to Make Sure Your Marketing Idea Doesn’t Suck
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How to Make Sure Your Marketing Idea Doesn’t Suck

If you’ve clicked through to this post, you’re probably a visionary - looking to take your business to the next...
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3 Questions to Ask Yourself Before Diving Into the New Instagram Re-targeting Through Facebook Ads Manager
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3 Questions to Ask Yourself Before Diving Into the New Instagram Re-targeting Through Facebook Ads Manager

If Apple stores have taught us anything, it’s that humans tend to be attracted to that new shiny thing. Digital...
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The top 7 cafe’s to work from as a business professional in Newcastle
Digital Marketing Newcastle

The top 7 cafe’s to work from as a business professional in Newcastle

As a marketing strategist, I am fortunate enough to find myself in a role that means I'm not confined to...
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Strategic Digital Marketing for Real Estate Agents
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Strategic Digital Marketing for Real Estate Agents

Recently I have had the pleasure of working with a couple of agents in the booming property market of Newcastle....
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How to Market Your Company to the Growing Market that Most Completely Miss
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How to Market Your Company to the Growing Market that Most Completely Miss

Not too long ago, there was an article circulating around my LinkedIn feed, identifying Millennials as lazy, technology abusers who...
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4 Common Reasons Why Your Social Media Efforts Aren’t Getting Results
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4 Common Reasons Why Your Social Media Efforts Aren’t Getting Results

Social media is a time investment and time is money. Spending resources maintaining a presence online is an ongoing task...
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The Non-Tax related EOFY Checklist for Small Business
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The Non-Tax related EOFY Checklist for Small Business

As we approach the end of financial year, tax is at the top of everyone’s mind. It’s a great time...
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How-To: Improve SEO and Verify Your Facebook Page
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How-To: Improve SEO and Verify Your Facebook Page

With so many changes happening across all platforms, it’s often hard to keep up! We all know Facebook is a...
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How Video Can Contribute to Your Social Strategy

As our use of social media matures, businesses are looking at new and exciting ways to engage with their audience....
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Get Inspired with Marketing Podcasts

Podcasts are an easy way to learn about new topics that are of interest to you. With so many experts...
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Considerations for Seasonal Social Media Management

Each year consumers around the world celebrate days that are meaningful to them. Christmas and Easter stand out in the...
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Managing Your Personal Brand Online

It’s a well known fact that your online presence as an individual will be critically analysed when you apply for...
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Social Resources for Small Business

Small business owners can wear a lot of different hats, varying from accounts payable to the marketing department. To have...
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Social Tactics to Consider in 2016

As you approach your 2016 marketing strategy, considering your past success and failures is a great start. However, its increasingly...
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3 Social Media Lessons We Learned from the 2015 Melbourne Cup

It’s the race that stops the nation and that penetrates our news feeds with glamour, horses, champagne and sometimes the...
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Social Media Tactics for Event Marketing

It’s that time of year again. The time of year when the glasses are raised, the year is reflected upon...
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How to Use Facebook to Drive Local Sales

It may come to a surprise to many but traditional businesses still make up a large part of local economies...
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Inspire Buying Decisions with Social Media

Social media interacts with people. Social media provides those people with information and communication. Information and communication influence the way...
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5 Tips to Handle a Negative Review

Many don't realise that opening yourself up to Social Media means opening yourself and your business up for criticism. Others...
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